This question has been on the minds of many ever since social media websites took the world by storm in the mid-noughties. Initially aimed at the younger, more tech-savvy among us, social media has since become a part of the lives of a vast majority of the human race. From all corners of the world people of all ages, sexes, colours and creeds, are logging onto their favourite sites and connecting themselves with the world in a way that would have once been seen as science fiction, as a total pipe-dream, an impossibility.
However, the technological race is a rapidly advancing one and social media is now a well-established part of many people’s lives. It takes just a quick look around when out in latter-day society to notice just how vast and widespread the use of social media has become. It’s seldom that you can go out in public in today’s day and age and not see a multitude of people gazing into the digital abyss of their phone screens. Whether these people are updating a status, sharing a picture on Instagram, tweeting, Snapchatting or merely talking to a friend or loved one on Messenger; they are engaging in social media activity and this is more than note-worthy when it comes to deciding how you would like to advertise your business.
The great thing about social media advertisement is the fact you can target, with pinpoint precision, your chosen demographic. And when you have such an eclectic pool of people to choose from, you have the ability to advertise to even the most niche-specific of audiences.
This all makes social media marketing perfect for any business and has become the defining point of many companies and even international corporations. It has become an absolutely essential part of growing any company in the modern-day world.
But where do you start in such a deep and expansive ocean? The answer is: Instagram. Instagram is an ever-growing social media site that is home to people sharing just about any interest and hailing from all walks of life. By simply uploading photographs containing your business’ logo, you can reach out to finely-targeted, selective people in just a few, short moments. The hashtag has become the chosen weapon of many marketing experts and by utilizing it in your Instagram campaigns you will soon come to realise its true potential and massively lucrative ways.
That being said, it’s important to not over-do your use of the hashtag. It’s all well and good to reach out to more people but to overuse the hashtag can go to make your posts look spammy and annoying. Personally, I would advise using no more than twenty hashtags when making your posts. Posting around five posts per day with twenty hashtags each will ensure you reach out to a hundred different interests and collective audiences per day without coming across as a spam account with empty promises.
With all this in mind, Instagram can help your company receive the attention it deserves specially when buying Instagram followers.